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As all of my regular clients already know, I try really hard to take care of all of my clients who refer other clients to me. What I have come to realize, however, after many inquiries, is that I have no official referral program to go by. You guys are so valuable to me, and...
I got my info sheets printed up today! It took FOREVER to design, but they are finally done and I’m so proud of them! I think they turned out really well. Share on Facebook
by snydersi
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I can buy a needle and thread for a few dollars at the fabric store. Yet I spent over $100 on alterations at local tailor. It’s not about the tools; it’s about the outcome.
by snydersi
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I would suggest (for what it is worth) writing it from customer perspective and keep it to a short 3-5 items list that makes a solid value proposition. Customers do not care about a business’s cost, they pay for the service for the value they get. I also remember what marketing guru Ted Levitt said about Kodak and photography, “Kodak is not in film business, it is in memory business”. You are also in memory business not photography business.
Here are my gratuitous comments ( you should get a professional copywriter, not me, if you use these in your marketing communications)
10. drop this – does not convey value message
9. We only use the best in class equipment because your memories cannot be captured by anything less
8. We are continuously trained in the state of the art etc etc so we serve you better
7. We don’t just snap pictures, we capture memories …
6. Our work does not end at photoshoot, it starts there as we perfect the image of your memories to deliver you the best archive ( clumsy wording, of course but you get th idea)
5. drop this. it does not matter to your customers that you balance your own books fix your computers.
4. For capturing all your life’s best moments
3. It is a relationship focused on delivering you the complete service.
2. drop this. already covered by 9 and 8
1. this needs rewrite , something like, “You would believe just hammer and chisel were used to sculpt David from marble. It is not just the equipment, it is the artist who wields them” (again needs several rewrites)July 28, 2009 – 08:32
Hi Rags,
Thanks for your input! I appreciate you reading and commenting on the post! The article was actually written by Lori Osterberg. She is a photographer, also. I agree with you – we are also in the memory business! Photographs are the most valuable possession many people own, in my opinion. If my house was on fire, I wouldn’t care about any other possessions except my photos, because they are memories and irreplaceable. 
July 29, 2009 – 03:35
Animoto
by snydersi
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